Lighting up social media

The first Parachute National Injury Prevention Day had 4 million media impressions as people shared information about injury prevention on Facebook and Twitter. In 2018, our two unique hashtags #ParachuteNIPD and #TurnSafetyOn – garnered 33.5 million social media impressions on Facebook, Twitter, Instagram and LinkedIn.

Prominent people and organizations who shared our messages included:

  • Safe Communities Newfoundland
  • Atlantic Collaborative on Injury Prevention
  • Trauma New Brunswick
  • Children’s Hospital of Eastern Ontario
  • Toronto Mayor John Tory
  • Toronto Public Health Unit
  • Ivey Health (London ON)
  • Windsor Regional Hospital
  • Hydro One
  • Ontario Neurotrauma Foundation
  • CFL alumnus Peter Dyakowski
  • Alberta Blue Cross
  • City of Edmonton
  • Vancouver Island Health
  • B.C. Injury Research and Prevention Unit
  • B.C. Children’s Hospital
  • Alternatives Journal
  • Canadian Medical Association Journal
  • Canadian Institute for Health Information

See our social media feeds for the event

Our NIPD Twitter moment

Our NIPD Facebook album