Parachute In The News

National Injury Prevention Day: A Message from Steve Podborski, Parachute President & CEO

Parachute is dedicated to preventing injuries and saving lives through education, knowledge and empowerment. Our key areas of focus are motor vehicle collisions, sports and recreational injuries, and seniors’ falls.

Help us drive down the number of motor vehicle collisions, which continue to affect the lives of countless Canadians.

Through our education and awareness tools, you can learn how to better manage injuries like concussion, because you will know how to recognize, treat, or even prevent this type of head injury.

We also encourage you to assist our country’s aging population, our parents and grandparents. Falls remain the leading cause of injury- related deaths and hospitalizations among seniors.

We invite you to participate in our first-ever National Injury Prevention Day by sharing our messaging through social media, using #NIPD and #StoptheClock to help inform others, raise awareness, and drastically lower the staggering number of preventable injuries across the nation. You can also see a list of our country’s major landmarks, which will light up in Parachute distinctive ‘green’ on July 5th to commemorate the event. We encourage you to take photos near the landmarks as they shine a light on this important cause.

Help us create an injury-free Canada. We know prevention is the cure.

Steve Podborski, Parachute President & CEO

Parachute In The News

Parachute staff and our various programs are regularly featured in news coverage. Here are some recent examples:

A better approach to brain injuries on P.E.I.

The Guardian, April 4, 2017

Every eight minutes a baby is injured due to nursery products

Global News, March 13, 2017

American study on nursery product-related injuries

CTV News, March 13, 2017

Time to keep children and youth active, healthy and safe

The Hill Times, March 7, 2017 (reprinted with permission from The Hill Times)

Edmonton teen breaks neck while visiting indoor trampoline park

Global News, January 10, 2017

Deadly year for pedestrians in Toronto a wake-up call to improve road safety

The Globe and Mail, December 29, 2016

Neuroscience explains why elderly people fall

Metro News Toronto, December 12, 2016

National Post series: Driven to Distraction

National Post, November 26, 2016

CityNews covers the 2016 launch of National Teen Driver Safety Week

CityNews Toronto, October 18, 2016

Windsor students drive home distracted driving message

The Windsor Star, October 18, 2016

Parachute teen driver poll on distracted driving 

News 1130, October 18, 2016

TVO's The Agenda with Steve Paikin panel discussion on distracted driving

TVO, September 27, 2016

Kathleen Wynne urges Pokémon Go players to keep their heads up

Toronto Star, July 18, 2016

App to help prevent concussions (Concussion Ed)

CTV News Edmonton, June 8, 2016

Safe Kids Week 

Bayshore Broadcasting, June 6, 2016

Ontario wants concussion policy 

CTV Toronto, June 1, 2016

Playground concussions on the rise

CTV National, May 2, 2016

Put the phone down

The Oshawa Express, May 11, 2016

Recent study raises red flags on playground safety

Global News Toronto, May 2, 2016

6 Concussion Symptoms and Other Facts About this Head Injury

Huffington Post Canada, March 21, 2016

Action needed to address the rising cost of concussions in Canada

Ottawa Sun, March 19, 2016

Almost 300 people killed in vehicle collisions last year

CityNews Story, March 12, 2016

Canada's increasingly destructive, and deadly, snowmobile obsession

Maclean's, February 3, 2016

New Maryland woman one of Canada's favourite crossing guards, January 25, 2016

93-year-old Brampton crossing guard named one of Canada's favourites

CTV News, December 9, 2015

Lively high school students promise to not text and drive, October 20, 2015 

Stats show young drivers account for more than their fair share of road injuries. 

Brampton Guardian, October 19, 2015

Why a leading neuroscientist wants the brains of hockey players, September 25, 2015

Parachute encourages Canadians to play SMART hockey

Yahoo!, September 24, 2015

Doctors, hockey organizations take aim at spinal cord injuries

The Province, September 16, 2015

Canadian Sport Concussion Project educates CFLers on brain traumas

Toronto Star, September 6, 2015

Walk This Way program champions pedestrian safety

Yahoo!, August 27, 2015

Parachute merger critical success factors

Trends, The Change & Adaptation Issue

Injuries cost NB health system $696M annually: report

Telegraph Journal, August 4, 2015

Cost of preventable injuries continuing to grow says new report

Canada Newswire, June 3, 2015

Preventable injuries cost Canada billions, report says
CTV, June 3, 2015

Preventable injuries in Canada called 'heartbreaking and unsustainable'

CBC, June 3, 2015

Daughter’s memory prompts parents to push for safer sports

The Globe and Mail, May 22, 2015

How I’m overcoming my fear of letting my kid bike to school

Today's Parent, May 19, 2015

Why most Canadian children are now driven to school
The Globe and Mail, May 14, 2015

Kids given dramatic demonstration of why bike helmets are necessary

The Telegram, May 6, 2015

Northumberland officially declared a safe community by Parachute Canada, April 12, 2015

Northumberland County officially marks designation as Safe Community, April 9, 2015

How safe are hockey helmets? 

Canada AM, March 31, 2015

Concussion: The Invisible Injury

Peterborough This Week, March 20, 2015

Keeping kids safe from injury

Daily Herald-Tribune, February 26, 2015

Toronto parents launch petition to ban body checking in minor hockey

Global News Toronto, February 6, 2015

When are kids ready to commute without adults?

Global News Toronto, February 3, 2015

When can a kid travel solo? It depends on street smarts more than age, experts say

The ChronicleHerald, February 3, 2015

The number of distracted driving tickets handed out by London police keeps going up

London Free Press, January 28, 2015

Researchers use dollar signs to show NHL the cost of brain injuries

Globe and Mail, January 16, 2015

Risk reduction, not outright bans, key to safe sledding: experts

Globe and Mail, January 14, 2015

'Favourite crossing guard' honoured

Brockville Recorder, December 18, 2014

Toronto man named Canada's favourite crossing guard

CTV Toronto, December 18, 2014

Londoner winner of 'Canada's Favourite Crossing Guard'

CTV London, December 18, 2014

Toy-related injuries on the rise, study shows

The Toronto Star, December 1, 2014

Campbell-Pascall focused on education

The Leader Post, November 25, 2014

Remembrance: Ceremony and vigil honours Canadian road crash victims

The Toronto Star, November 20, 2014

Parents share agony of losing children in road crashes 

The Globe and Mail, November 18, 2014

Half of Canadian teens hit or nearly hit by vehicles while walking

Global News, November 17, 2014

Cassie Campbell and Dr. Tator team up on concussion awareness

Ottawa Citizen, November 10, 2014

National Teen Driver Safety Week

NewsTalk 1010, October 19, 2014

When Should Kids Walk to School Alone?

The Toronto Star, August 28, 2014

Police Urge Road Safety as Children Head Back to School

Global News Toronto, September 2, 2014

Don't dive into a life-changing injury: Use common sense to stay safe in pools and lakes

The Globe & Mail, August 8, 2014

Risky play and skinned knees are key to healthy child development

The Toronto Star, July 29, 2014

Ontario to bring back bill to toughen penalties for distracted driving

Global News, July 9, 2014

Childhood injury prevention for the summer (4 video clips)

BT Toronto, July 8, 2014

Smart Safety Move

Leader-Post, July 7, 2014

The concussion conundrum

Winnipeg Free Press, July 5, 2014

Winnipeg students' distracted driving ad wins national award

CBC News Manitoba, June 27, 2014

Concussion prevention takes a hit from hockey leagues

The Globe & Mail, June 22, 2014

Swimming during Safe Kids Week

Kootenay News Advertiser, June 13, 2014

Debate: Should children be banned from contact sports? Read and vote

Globe and Mail, June 9, 2014

Have a splashing time this summer, but stay safe

Times Colonist, June 6, 2014

Distracted driving is deadly, transport Minister & PM's wife warn teens

CBC, June 2, 2014

Car Seat Safety Tips

Parents Canada, May 22, 2014

Experts reminding parents of dangers of backyard trampolines

CTV News Toronto, May 14, 2014

Car Seat Safety

CHCH, April 24, 2014

Preston GM gives parents a course on buckling up their babies 

The Now, April 10, 2014

Kitchen experiment show the dangers of lithium batteries

Global News, April 2, 2014

The impact of concussions

Canadian Living, April 2014

Nicholson promotes safety, helmet use, March 17, 2014

Helmet Use

CTV Nothern Ontario, March 14, 2014

It's all about the brain

Kingston Whig-Standard, March 5, 2014

Should you sign your kid up for a contact sport?

Globe and Mail, Feb. 26, 2014

Car seat installation program launches at CIAS, Feb. 20, 2014

Research project aims to reduce youth sports injuries by 20% by 2020

Calgary Sun, Jan. 23, 2014

Tobogganing is more dangerous than you think – here’s how to stay safe

Globe and Mail, Jan. 19, 2014 

How to Identify Symptoms of a Concussion, Jan. 8, 2014

Tips on picking out the right helmet

Global News, Jan. 2, 2014

Toronto's Jake Apacible named Canada's favourite crossing guard

Global News Toronto, Dec. 13, 2013

Safe driving and pig kissing share St. Joe’s stage

The Windsor Star, Dec. 5, 2013

No Regrets Live aims to empower

Grand Prairie Daily Herald-Tribune, Nov. 26, 2013

No Regrets

Cogeco North Bay News, Oct. 31, 2013

Wanted: 'Pace car drivers' to slow down the speeders

Times Colonist, Oct. 22, 2013

Dr. Charles Tator: Sports concussion expert

Hockey Night in Canada Radio, Oct. 10, 2013

Alcohol, teens and road safety: Emerging research, programs and priorities

Ontario Health Promotion E-Bulletin, Oct. 4, 2013

Chris Selley: Forget the latest hysteria, statistics show playgrounds are safe

The National Post, Sept. 19, 2013

Looks Like Playground Injuries are on the Rise

AM900 CHML, Sept. 18, 2013

Safe Swimming

CKWS TV News, July 23, 2013

Learn not to drown

Belleville Intelligencer, July 23, 2013

Child safety: how can business help prevent injury?

The Guardian, July 17, 2013

Maple Ridge toddler dies after falling from window

Maple Ridge News, July 16, 2013

Prevent Drowning Deaths in the Bath

CBC News, Toronto, July 5, 2013

Prevent Heatstroke - Never Leave Kids in Cars

CTV News Network, July 5, 2013

Helmet Design Impacts Concussion Risk

CBC News, July 2, 2013

Study Suggests Head Injuries in Teens More Common than Thought

CTV National News, June 24, 2013

Parachute’s Safe Kids Week 2013 Puts the Spotlight on Concussions

Ontario Health Promotion E-Bulletin, May 24, 2013

Former Oakville woman lives with her past mistakes

Oakville Beaver, May 14, 2013

Put a lid on it

Ottawa Family Living, spring 2013

Survivor talks about risks

The North Bay Nugget, May 2, 2013

Government of Canada Supports Childhood Injury Prevention

CNW, April 21, 2013

Darcy Tucker rejoins 'Leafs'

Cambridge Times, March 19, 2013

Teen's hockey injury re-opens debate about violence in youth hockey

Toronto Sun, Feb. 23, 2013

Brain Bang Theory

CBC Radio 1, Ideas with Paul Kennedy, Feb. 8, 2013

Parachute: Preventing Injuries.  Saving Lives.  New Canadian leader in injury prevention emerges

OHPE-Bulletin, Jan. 4, 2013

Know your level: Youth safety campaign launches at Snow Valley , Jan. 2, 2013

Teens learn by example; Student drivers are picking up on your habits - the good and the bad

The Globe and Mail, Dec. 27, 2012

Cloverdale crossing guard tops in Canada

Surrey North Delta Leader, Dec. 11, 2012

Première «Communauté sécuritaire» francophone au monde

La Tribune, Dec. 7, 2013

How long should my baby be in a rear-facing car seat?

The Globe and Mail, Dec. 6, 2012

Rule changes reduce hockey head injuries: Study

The Globe and Mail, Dec. 4, 2012

Parachute In The News

At the end of each year, reflecting on what’s happened the previous 12 months, I’m always struck by how grateful I am for the dedication and collaboration amongst my colleagues. Beyond the importance of the cause of preventable injuries, it is the reason I’ve stayed in this sector for almost 20 years.

From our spectacular team at Parachute to our Board members, funders, sponsors, partners and stakeholders who helped us throughout the year with financial donations, expertise and support, this collaborative spirit is pervasive. I believe it is the reason for the successes we enjoy as we continue on the path to an injury-free Canada…ensuring Canadians live long lives to the fullest. 

I am proud of our accomplishments in 2016, especially with the challenges facing the charitable and non-profit sector. Together, we faced the challenge of tackling the #1 cause of death for Canadians aged 1-44 by focusing education, policy and programs on road safety, seniors’ falls and concussions. Together, we worked to raise awareness, and grow our collective impact and influence to Stop The Clock on preventable injuries.

Parachute released our first-ever mobile application this year. Minister Jane Philpott launched the Concussion Ed app along with students from Glebe Collegiate Institute in Ottawa. The app was an immediate hit with thousands of downloads in just a few weeks. Our website has more information download details. 

To celebrate its 20th anniversary, Safe Kids Week focused on the top injury issues that affect children At Home, At Play and On The Road. Across Canada, more than 130 partners, representing every province and territory, executed Parachute Safe Kids Week. Together, we raised awareness through more than 34 million traditional and social media impressions.

We continued an emphasis on road safety during National Teen Driver Safety Week (NTDSW) in October. Communities hosted 252 events from coast to coast and garnered 87 government proclamations of support. During our national media launch, the campaign message #GetHomeSafe was trending on Twitter. 

To raise awareness during NTDSW, Parachute produced Choices a 90 second film to launch a new media format. Produced in partnerships with OPC, Collective Agreement, TimePlay and The Voila Foundation, Choices ran in Cineplex locations across Canada throughout October earning 90,000 pledges to end distracted driving.  

While we’ve accomplished a lot together, our work is not done as the impact of injury continues to be felt across this great country tragically one child dies every nine hours from preventable injuries. Continued focus on effective frameworks such as Vision Zero, changes to policies, and ongoing dissemination of life saving information require support in 2017.

On behalf of everyone at Parachute, we wish you and your family a happy and safe holiday season.

Parachute In The News

Parachute National Teen Driver Safety Week urges teens to #GetHomeSafe

TORONTO, October 16, 2016 – National Teen Driver Safety Week (NTDSW), an annual public awareness campaign aimed at educating young drivers about road safety,

Is taking place October 16-22. This year, Parachute and State Farm are calling on teens to help reduce distracted and drug impaired driving and #GetHomeSafe.

 A new Parachute poll, which for the first time includes Canadian transgender youth (aged 16-24), finds 39% of young drivers admit they text behind the wheel and an alarming 71% don’t consider using their phones while driving to be very distracting.

Distracted driving is a factor in up to 19% of all fatal crashes involving teen drivers.

 “It’s concerning that while many teens are still choosing to use their phones while driving when research shows that texting behind the wheel is the same as driving with your eyes closed for five seconds,” says Pamela Fuselli, Parachute Interim CEO. “We’re asking all teens to make a pledge to #GetHomeSafe and commit to safer driving practices.”

 Educating teens about drug impaired driving is also a focus of this year’s National Teen Driver Safety Week. One in four teen drivers who died in a crash between 2000- 2010 tested positive for cannabis yet many youth don’t consider drugged driving high risk.

“It’s imperative that while driving you remain focused and attentive, avoid distractions and refrain from drugs and alcohol. This is for your own safety and that of passengers, other motorists and pedestrians,” explains John Bordignon, Media Relations State Farm Canada. “We know various prescription drugs and marijuana impair judgment and reaction time. With legislation to legalize recreational marijuana use imminent safeguards need to be in place to discourage teenagers and drivers of all ages from getting behind the wheel while they are influenced by it. Road safety must be a clear priority.”

 For a full look at the Parachute poll involving young Canadian drivers and a new drug-impaired driving infographic visit

Take Action to Support National Teen Driver Safety Week

In honour of NTDSW, Parachute and its partners premiered Choices, a new interactive film where participants can pledge to #GetHomeSafe and help end texting and driving. Learn more here.

This year, Parachute is proud to have received the support of provinces and municipalities from coast to coast for National Teen Driver Safety Week. Provinces and municipalities are engaged in a variety of ways, ranging from proclamations to communications support to community events. Visit proclamations for details.

During the week of October 16-22, 2016, teens, parents, and influencers will be participating in NTDSW activities across Canadian communities, including Parachute’s positive ticketing activity, which promotes, encourages and rewards good driving habits among teens. 

Help us raise awareness about this campaign. Take a picture with yourself or with a group of close friends and pledge on social media to make sure you will #GetHomeSafe and make sure your friends do the same. Follow us on Instagram, Twitter or Facebook and share the content we will be posting throughout the week.

About Parachute

Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at, follow us on Twitter, or join us on Facebook.

 About State Farm

In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit, join us on Facebook, or follow us on Twitter.

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Media Contact:

Andrea Piunno