National Injury Prevention Day: A Message from Steve Podborski, Parachute President & CEO
Parachute is dedicated to preventing injuries and saving lives through education, knowledge and empowerment. Our key areas of focus are motor vehicle collisions, sports and recreational injuries, and seniors’ falls.
Help us drive down the number of motor vehicle collisions, which continue to affect the lives of countless Canadians.
Through our education and awareness tools, you can learn how to better manage injuries like concussion, because you will know how to recognize, treat, or even prevent this type of head injury.
We also encourage you to assist our country’s aging population, our parents and grandparents. Falls remain the leading cause of injury- related deaths and hospitalizations among seniors.
We invite you to participate in our first-ever National Injury Prevention Day by sharing our messaging through social media, using #NIPD and #StoptheClock to help inform others, raise awareness, and drastically lower the staggering number of preventable injuries across the nation. You can also see a list of our country’s major landmarks, which will light up in Parachute distinctive ‘green’ on July 5th to commemorate the event. We encourage you to take photos near the landmarks as they shine a light on this important cause.
Help us create an injury-free Canada. We know prevention is the cure.
Steve Podborski, Parachute President & CEO
Parachute staff and our various programs are regularly featured in news coverage. Here are some recent examples:
The Guardian, April 4, 2017
Global News, March 13, 2017
CTV News, March 13, 2017
The Hill Times, March 7, 2017 (reprinted with permission from The Hill Times)
Global News, January 10, 2017
The Globe and Mail, December 29, 2016
Metro News Toronto, December 12, 2016
National Post, November 26, 2016
CityNews Toronto, October 18, 2016
The Windsor Star, October 18, 2016
News 1130, October 18, 2016
TVO, September 27, 2016
Toronto Star, July 18, 2016
CTV News Edmonton, June 8, 2016
Bayshore Broadcasting, June 6, 2016
CTV Toronto, June 1, 2016
CTV National, May 2, 2016
The Oshawa Express, May 11, 2016
Global News Toronto, May 2, 2016
Huffington Post Canada, March 21, 2016
Ottawa Sun, March 19, 2016
CityNews Story, March 12, 2016
Maclean's, February 3, 2016
CBC.ca, January 25, 2016
CTV News, December 9, 2015
CBC.ca, October 20, 2015
Brampton Guardian, October 19, 2015
CBC.ca, September 25, 2015
Yahoo!, September 24, 2015
The Province, September 16, 2015
Toronto Star, September 6, 2015
Walk This Way program champions pedestrian safety
Yahoo!, August 27, 2015
Trends, The Change & Adaptation Issue
Telegraph Journal, August 4, 2015
Canada Newswire, June 3, 2015
Preventable injuries cost Canada billions, report says
CTV, June 3, 2015
CBC, June 3, 2015
The Globe and Mail, May 22, 2015
Today's Parent, May 19, 2015
Why most Canadian children are now driven to school
The Globe and Mail, May 14, 2015
The Telegram, May 6, 2015
Northumberland officially declared a safe community by Parachute Canada
Northumberlandnews.com, April 12, 2015
Northumberland County officially marks designation as Safe Community
Northumberlandview.ca, April 9, 2015
How safe are hockey helmets?
Canada AM, March 31, 2015
Concussion: The Invisible Injury
Peterborough This Week, March 20, 2015
Keeping kids safe from injury
Daily Herald-Tribune, February 26, 2015
Global News Toronto, February 6, 2015
Global News Toronto, February 3, 2015
When can a kid travel solo? It depends on street smarts more than age, experts say
The ChronicleHerald, February 3, 2015
The number of distracted driving tickets handed out by London police keeps going up
London Free Press, January 28, 2015
Globe and Mail, January 16, 2015
Risk reduction, not outright bans, key to safe sledding: experts
Globe and Mail, January 14, 2015
'Favourite crossing guard' honoured
Brockville Recorder, December 18, 2014
Toronto man named Canada's favourite crossing guard
CTV Toronto, December 18, 2014
Londoner winner of 'Canada's Favourite Crossing Guard'
CTV London, December 18, 2014
Toy-related injuries on the rise, study shows
The Toronto Star, December 1, 2014
Campbell-Pascall focused on education
The Leader Post, November 25, 2014
Remembrance: Ceremony and vigil honours Canadian road crash victims
The Toronto Star, November 20, 2014
The Globe and Mail, November 18, 2014
Global News, November 17, 2014
Ottawa Citizen, November 10, 2014
National Teen Driver Safety Week
NewsTalk 1010, October 19, 2014
The Toronto Star, August 28, 2014
Global News Toronto, September 2, 2014
The Globe & Mail, August 8, 2014
Risky play and skinned knees are key to healthy child development
The Toronto Star, July 29, 2014
Ontario to bring back bill to toughen penalties for distracted driving
Global News, July 9, 2014
BT Toronto, July 8, 2014
Smart Safety Move
Leader-Post, July 7, 2014
Winnipeg Free Press, July 5, 2014
Winnipeg students' distracted driving ad wins national award
CBC News Manitoba, June 27, 2014
Concussion prevention takes a hit from hockey leagues
The Globe & Mail, June 22, 2014
Swimming during Safe Kids Week
Kootenay News Advertiser, June 13, 2014
Debate: Should children be banned from contact sports? Read and vote
Globe and Mail, June 9, 2014
Have a splashing time this summer, but stay safe
Times Colonist, June 6, 2014
Distracted driving is deadly, transport Minister & PM's wife warn teens
CBC, June 2, 2014
Car Seat Safety Tips
Parents Canada, May 22, 2014
CTV News Toronto, May 14, 2014
Car Seat Safety
CHCH, April 24, 2014
The Now, April 10, 2014
Global News, April 2, 2014
Canadian Living, April 2014
nugget.ca, March 17, 2014
CTV Nothern Ontario, March 14, 2014
Kingston Whig-Standard, March 5, 2014
Globe and Mail, Feb. 26, 2014
autofocus.ca, Feb. 20, 2014
Calgary Sun, Jan. 23, 2014
Globe and Mail, Jan. 19, 2014
urbanmommies.com, Jan. 8, 2014
Global News, Jan. 2, 2014
Global News Toronto, Dec. 13, 2013
The Windsor Star, Dec. 5, 2013
Grand Prairie Daily Herald-Tribune, Nov. 26, 2013
Cogeco North Bay News, Oct. 31, 2013
Times Colonist, Oct. 22, 2013
Hockey Night in Canada Radio, Oct. 10, 2013
Ontario Health Promotion E-Bulletin, Oct. 4, 2013
The National Post, Sept. 19, 2013
AM900 CHML, Sept. 18, 2013
CKWS TV News, July 23, 2013
Belleville Intelligencer, July 23, 2013
The Guardian, July 17, 2013
Maple Ridge News, July 16, 2013
CBC News, Toronto, July 5, 2013
CTV News Network, July 5, 2013
CBC News, July 2, 2013
CTV National News, June 24, 2013
Ontario Health Promotion E-Bulletin, May 24, 2013
Oakville Beaver, May 14, 2013
Ottawa Family Living, spring 2013
The North Bay Nugget, May 2, 2013
CNW, April 21, 2013
Cambridge Times, March 19, 2013
Toronto Sun, Feb. 23, 2013
CBC Radio 1, Ideas with Paul Kennedy, Feb. 8, 2013
OHPE-Bulletin, Jan. 4, 2013
Vueweekly.com , Jan. 2, 2013
The Globe and Mail, Dec. 27, 2012
Surrey North Delta Leader, Dec. 11, 2012
La Tribune, Dec. 7, 2013
The Globe and Mail, Dec. 6, 2012
The Globe and Mail, Dec. 4, 2012
At the end of each year, reflecting on what’s happened the previous 12 months, I’m always struck by how grateful I am for the dedication and collaboration amongst my colleagues. Beyond the importance of the cause of preventable injuries, it is the reason I’ve stayed in this sector for almost 20 years.
From our spectacular team at Parachute to our Board members, funders, sponsors, partners and stakeholders who helped us throughout the year with financial donations, expertise and support, this collaborative spirit is pervasive. I believe it is the reason for the successes we enjoy as we continue on the path to an injury-free Canada…ensuring Canadians live long lives to the fullest.
I am proud of our accomplishments in 2016, especially with the challenges facing the charitable and non-profit sector. Together, we faced the challenge of tackling the #1 cause of death for Canadians aged 1-44 by focusing education, policy and programs on road safety, seniors’ falls and concussions. Together, we worked to raise awareness, and grow our collective impact and influence to Stop The Clock on preventable injuries.
Parachute released our first-ever mobile application this year. Minister Jane Philpott launched the Concussion Ed app along with students from Glebe Collegiate Institute in Ottawa. The app was an immediate hit with thousands of downloads in just a few weeks. Our website has more information download details.
To celebrate its 20th anniversary, Safe Kids Week focused on the top injury issues that affect children At Home, At Play and On The Road. Across Canada, more than 130 partners, representing every province and territory, executed Parachute Safe Kids Week. Together, we raised awareness through more than 34 million traditional and social media impressions.
We continued an emphasis on road safety during National Teen Driver Safety Week (NTDSW) in October. Communities hosted 252 events from coast to coast and garnered 87 government proclamations of support. During our national media launch, the campaign message #GetHomeSafe was trending on Twitter.
To raise awareness during NTDSW, Parachute produced Choices a 90 second film to launch a new media format. Produced in partnerships with OPC, Collective Agreement, TimePlay and The Voila Foundation, Choices ran in Cineplex locations across Canada throughout October earning 90,000 pledges to end distracted driving.
While we’ve accomplished a lot together, our work is not done as the impact of injury continues to be felt across this great country tragically one child dies every nine hours from preventable injuries. Continued focus on effective frameworks such as Vision Zero, changes to policies, and ongoing dissemination of life saving information require support in 2017.
On behalf of everyone at Parachute, we wish you and your family a happy and safe holiday season.
Parachute National Teen Driver Safety Week urges teens to #GetHomeSafe
TORONTO, October 16, 2016 – National Teen Driver Safety Week (NTDSW), an annual public awareness campaign aimed at educating young drivers about road safety,
Is taking place October 16-22. This year, Parachute and State Farm are calling on teens to help reduce distracted and drug impaired driving and #GetHomeSafe.
A new Parachute poll, which for the first time includes Canadian transgender youth (aged 16-24), finds 39% of young drivers admit they text behind the wheel and an alarming 71% don’t consider using their phones while driving to be very distracting.
Distracted driving is a factor in up to 19% of all fatal crashes involving teen drivers.
“It’s concerning that while many teens are still choosing to use their phones while driving when research shows that texting behind the wheel is the same as driving with your eyes closed for five seconds,” says Pamela Fuselli, Parachute Interim CEO. “We’re asking all teens to make a pledge to #GetHomeSafe and commit to safer driving practices.”
Educating teens about drug impaired driving is also a focus of this year’s National Teen Driver Safety Week. One in four teen drivers who died in a crash between 2000- 2010 tested positive for cannabis yet many youth don’t consider drugged driving high risk.
“It’s imperative that while driving you remain focused and attentive, avoid distractions and refrain from drugs and alcohol. This is for your own safety and that of passengers, other motorists and pedestrians,” explains John Bordignon, Media Relations State Farm Canada. “We know various prescription drugs and marijuana impair judgment and reaction time. With legislation to legalize recreational marijuana use imminent safeguards need to be in place to discourage teenagers and drivers of all ages from getting behind the wheel while they are influenced by it. Road safety must be a clear priority.”
For a full look at the Parachute poll involving young Canadian drivers and a new drug-impaired driving infographic visit parachutecanada.org/ntdsw.
Take Action to Support National Teen Driver Safety Week
In honour of NTDSW, Parachute and its partners premiered Choices, a new interactive film where participants can pledge to #GetHomeSafe and help end texting and driving. Learn more here.
This year, Parachute is proud to have received the support of provinces and municipalities from coast to coast for National Teen Driver Safety Week. Provinces and municipalities are engaged in a variety of ways, ranging from proclamations to communications support to community events. Visit proclamations for details.
During the week of October 16-22, 2016, teens, parents, and influencers will be participating in NTDSW activities across Canadian communities, including Parachute’s positive ticketing activity, which promotes, encourages and rewards good driving habits among teens.
Help us raise awareness about this campaign. Take a picture with yourself or with a group of close friends and pledge on social media to make sure you will #GetHomeSafe and make sure your friends do the same. Follow us on Instagram, Twitter or Facebook and share the content we will be posting throughout the week.
Parachute is a national charity helping Canadians stop the clock on preventable injuries. The injury impact is staggering. Preventable injuries are the #1 killer of children. They cost the Canadian economy $27B a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at www.parachutecanada.org, follow us on Twitter, or join us on Facebook.
About State Farm
In January 2015, State Farm’s Canadian operations were purchased by Desjardins Group, the leading cooperative financial group in Canada and among the three largest P&C insurance providers in Canada. With its 500 dedicated agents and 1700 employees, the State Farm division provides insurance and financial services products including mutual funds, life insurance, vehicle loans, critical illness, disability, home and auto insurance to customers in Ontario, Alberta and New Brunswick. For more information, visit https://www.statefarm.ca, join us on Facebook, or follow us on Twitter.
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